Intuitive Train Tickets
At Vestal, we approached the new tickets with very specific goals in mind:
- No understanding of the native language should be necessary to comprehend the ticket
- It should be easy to discern critical information in one glance. For example, one glance while sprinting towards the platforms.
- The ticket should not only accomodate passengers’ needs, but also those of conductors
- How to validate the ticket should be blatantly obvious
Some design elements I would like to highlight are:
Origin and destination information: Graphical depictions eliminate the need for understanding the language the ticket is printed in. In addition, the clock hands reflect the time for quickly referencing times at stations with old-fashioned clocks
Where your seat is on the train car is displayed with an arrow, telling to whether to board at the front or back of the car.
Validation instructions: One of the most confusing aspects of having a train ticket is knowing when and how to validate the ticket. Again, a graphical depiction as well as distinctive color draw this information to the attention of the passenger. We’ve included a notch in the full size mockups in order to prevent users from entering the ticket backwards into a ticket validation machine.
Purchase and other information is concisely represented with a tamper-resistant background.
Below are images of design iterations and other thoughts we had during the process.